Total Users
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All documents in users collection
Subscribed Users
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Users with at least one store/state subscription
Unsubscribed Users
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Users with no subscription selections
Total Store Follows
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Sum across store topics (multi-store users count multiple times)
Colorado Audience
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Users following CO state/store topics (can overlap MA)
Massachusetts Audience
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Users following MA state/store topics (can overlap CO)
Unique State Audience
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Unique users in at least one state audience
Multi-State Followers
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Users following both states (double-counted in CO + MA)
Top Store
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Highest follower count (legacy DENVER folded into Broadway)
7 Day Growth
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New users vs previous 7 day window
Version Coverage
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Users with both appVersion and appPlatform telemetry
Active In 30 Days
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Users with appLastSeenAt in the last 30 days
Followers by Store Topic
New Users Trend (Last 14 Days)
Platform Mix
Store Breakdown
Broadway totals include legacy DENVER followers so old subscribers are not lost in reporting. 7d figures are new user records created in the last 7 days that currently follow each audience.
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State Breakdown
7d figures are new user records created in the last 7 days that currently follow each audience.
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Version and Platform
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Data Quality Checks
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